Competitive Advantage Concept: Competitive Advantage is a concept developed by Michael E. Porter in his bestseller “Competitive Advantage” and…

Contextual Variables Concept: In management terms, are considered as contextual variables all elements not controlled by the…

Direct Selling Concept: Direct selling can be defined as a distribution method of consumption goods through personal…

Distance Selling Concept: Distance selling can be defined as a sales technique in which the products are presented to the…

Net Present Value (NPV) has as goal to evaluate an investments’ project viability through the calculation of the current value of all its cash-flows (being for that an indicator a lot used in viability analysis studies). By current value is understood today’s value of a certain amount to obtain in the future. Like any investment […]

V-Matrix Concept: V-Matrix, developed by Patrick McNamme, from University of Ulster, is used to evaluate the company’s strategies success…

Value Chain Concept Value chain is a model developed by Michael E. porter and that represents a group of activities developed by a company and go from investigation and development to after-sales service. This model forms an essential instrument to analyze competitive advantages of the company and to help find ways to intensify those competitive […]

The expression Value Engineering designates a systematic process of product analysis, service or project, centered on a (…)

Variable Costs Concept: Variable costs are the costs of an entity that vary directly with its activity volume. For example, costs…

Vertical Integration Concept: Vertical integration refers to the control level that a certain company has over its production factors…

Viability Analyses Concept Viability Analyses consists in a technical study of financial nature that seeks to determinate the possibilities of economical and financial success of a certain project, being an investment project, the release of a new product, the entry on a new market or an organizational restructuring project. Through this study are made predictions […]

Viral Marketing Concept: Viral Marketing (or viral publicity) corresponds to a marketing technique that explores technologies…

Vroom and Yetton Decisional Model Concept: Vroom and Yetton decisional model was created with the intent to help decide when and in…

Vroom Expectations Theory Presentation: Developed by the psychologist Victor Vroom, Vroom Expectations Theory is one of the many…