Market Segmentation Concept Market segmentation consists on an analyses and identification process of groups of clients with homogeneous needs and preferences or with some homogeneity level. Through the segmentation process, the market is divided in groups of clients with similar needs and preferences (the called market segments), allowing that the company better adapts its marketing […]

Market Skimming Concept The English expression market skimming designates a price strategy based on the maintenance of high prices as a way to position the company or a product at the top of the market. With a high prices level, only small market clusters with bigger purchase power, can have access. On the other hand, […]

Market Study Concept The expression market study (generally consider as synonym of market search) designates a group of actions overlooking the data and information collection and analysis about the market in which the company takes action and/or intends to act. With these market studies companies seek not only to find opportunities and effective and/or potential […]

Market’s Corner Concept A Market’s Corner corresponds to a market’s segment built by a reduced number of consumers with homogeneous characteristics and needs and easily identifiable. Due to its small size, the market’s corners are usually neglected by big companies, being, hence, excellent opportunities for the small companies that by this can escape the domain […]

Marketing Concept Most people, when think about marketing, thinks generally in the 4 P’s of mix-marketing. However, the meaning of the term Marketing is much wider and designates an entire approach (or orientation) of the market which focuses in the identification of the client’s needs and preferences. Based on the information about these needs and […]

The expression Marketing Strategy designates a group of marketing goals and plans, policies and actions developed to (…)

Marketing-mix Concept: Marketing-mix (or 4 P’s Model) is referent to the definition of the main variables of marketing action and…

Maslow Pyramid Concept Created by Abraham H. Maslow, and also known as the Pyramid of Needs, the Maslow Pyramid ranks the human needs in an ascendant scale with the aim to understand the people’s motivations. The needs described by Maslow are, by ascending order, the following: Physiologic Needs: represent the instinctive needs of survival such […]

Life and Work of Abraham H. Maslow: Abraham H. Maslow was one of the authors that investigated the most human motivations in general, being his main…

MBA Concept MBA is an English acronym for Master’s Degree in Business Administration and consists in a general education program and post-graduation in management and, usually, post professional experience and has an average length that can vary between 1 and 2 years. Most MBA’s are composed by a frame of mandatory courses and by a […]