Corporate Governance Concept: The Anglo-Saxon expression Corporate Governance designates the way how enterprise organizations operate and act…

Presentation of the book “Corporate Strategy: Corporate Strategy is the title of one of the most famous management books. Written by…

Corporative Identity Concept: Corporative Identity (or Organizational Identity) corresponds to a group of characteristics, values…

Corporative Image Concept: Corporative image (in some way coincident with the positioning concept) corresponds to the perception or psychological…

Cost Leadership Concept: Cost leadership corresponds to one of the generic strategies described by Michael E. Porter…

Costs Centre Concept: A Costs Centre is a company’s unit (a section, department, person or process) with direct costs…

Cravens Model Concept: Cravens Model consists on a marketing strategy mold that makes a connection between the marketing…

Crawford Free Writing Technique Concept: Crawford Free Writing Technique is a decision taking method similar to Nominal Group Technique…

Critical Success Factors Concept: Critical Success Factors are the variables that provide more value to the clients and that better differentiate the…

Current Assets Concept: Current Assets (sometimes also designated as exploitation assets or even running assets) are all companies’ assets…