Q Ratio Concept Q Ratio, developed in the 60’s by the economist James Tobin, is a financial indicator used to analyze the companies’ performance in the shareholder perspective and to analyze planning and investment decisions in different company’s business units. This indicator is defined as the market value of the company’s fixed assets shares divided […]

Reengineering Concept: Reengineering, concept introduced by James Champy and Michael Hammer through the bestseller “Reengineering the Corporation” published in…

Concept of Risk Analysis: In management, the risk analyses corresponds to the permanent revision of all risks associated to the business of a company or…

ROI Concept: The term ROI (English acronym of return on investment) is a profitability indicator widely used in the…

Sachet Marketing Concept The expression Sachet Marketing designates a new marketing tendency whose essence lies in supporting the companies to place its products in the market at low prices but in big quantities and without losing the focus on the brand. So, Sachet Marketing addresses preferably to markets with low purchasing power and to clients […]

Salary Concept: Salary is the income that the employees receive in exchange for the work given in the productive process…

Scale Economies Concept: Scale economies represent earnings, in terms of production costs, that the organizations obtain…

Service Concept: The term service designates a specific type of good with intangibility characteristics; this is, without…

Six Sigma Model Concept: Six Sigma is a quality management model, initially developed and implemented by Motorola in 1986 and…

Skimming Price Concept: The expression Skimming Price designates a marketing strategy in which the product’s price is fixed above…