Communication Plan Concept A communication plan is a document that establishes the way which should assume organizational communication. This plan should mandatorily include the following elements: Goal: which goal, or goals, that is intended to achieve with communication; this aim should, naturally, be integrated in the mission of the organization, in its global goals and […]

Corporative Identity Concept: Corporative Identity (or Organizational Identity) corresponds to a group of characteristics, values…

Corporative Image Concept: Corporative image (in some way coincident with the positioning concept) corresponds to the perception or psychological…

Cravens Model Concept: Cravens Model consists on a marketing strategy mold that makes a connection between the marketing…

Concept of Differentiation: Differentiation corresponds to one of the generic strategies described by Michael E. Porter…

Direct Selling Concept: Direct selling can be defined as a distribution method of consumption goods through personal…

Distance Selling Concept: Distance selling can be defined as a sales technique in which the products are presented to the…

Distribution Concept: Distribution concept can have different ranges or even meanings, depending on the context in which the…

Distribution Circuit Concept: The expression Distribution Circuit can be defined as broadly, like all course or all of the steps taken by…

E-Commerce Concept: The term E-Commerce, designates the purchase and sale of products or services when the…