Communication Plan Concept A communication plan is a document that establishes the way which should assume organizational communication. This plan should mandatorily include the following elements: Goal: which goal, or goals, that is intended to achieve with communication; this aim should, naturally, be integrated in the mission of the organization, in its global goals and […]

Garfield Principles Concept: Garfield Principles for Clients Rotation Reduction were developed by Maynard M. Garfield and rely in the…

Philip Kotler Biography: Born in 1931 in Chicago in the United States, Kotler is an important scholar with a great influence in the marketing area. Between…

Positioning Concept: The word positioning is a commonly used term in marketing and that in a generic way designates the way how a…

Products’ Life Cycle Concept: A products’ life cycle is a concept (or model) that describes the evolution of a product or service in the…

Public Relations Concept: The expression public relations designates an organizational communication activity whose main goal is…