Client Concept: In most contexts’ is considered as client of an entity whoever decides the purchase of a certain good or service offered by…

Cognitive Dissonance Concept: The expression Cognitive Dissonance designates a theory proposed in the twentieth century decade of…

Commercial Management Concept: Commercial management is one of the traditional management functional areas found in any organization and to…

Communication Concept: Communication represents one of the most important tools that the leaders have at their disposal to..

Communication Plan Concept A communication plan is a document that establishes the way which should assume organizational communication. This plan should mandatorily include the following elements: Goal: which goal, or goals, that is intended to achieve with communication; this aim should, naturally, be integrated in the mission of the organization, in its global goals and […]

Corporative Identity Concept: Corporative Identity (or Organizational Identity) corresponds to a group of characteristics, values…

Corporative Image Concept: Corporative image (in some way coincident with the positioning concept) corresponds to the perception or psychological…

Cravens Model Concept: Cravens Model consists on a marketing strategy mold that makes a connection between the marketing…

Distribution Circuit Concept: The expression Distribution Circuit can be defined as broadly, like all course or all of the steps taken by…

Market’s Corner Concept A Market’s Corner corresponds to a market’s segment built by a reduced number of consumers with homogeneous characteristics and needs and easily identifiable. Due to its small size, the market’s corners are usually neglected by big companies, being, hence, excellent opportunities for the small companies that by this can escape the domain […]

Products’ Life Cycle Concept: A products’ life cycle is a concept (or model) that describes the evolution of a product or service in the…

Social Communication Concept Social Communication can be defined as a knowledge area that studies the human communication and the issues that involve the interaction between different elements in a society. This human communication study involves the information transmission technical analysis, format analysis and the supports with what the information is transmitted and still the analysis […]