Marketing

Cognitive Dissonance

Cognitive Dissonance Concept: The expression Cognitive Dissonance designates a theory proposed in the twentieth century decade of…

Differentiation

Concept of Differentiation: Differentiation corresponds to one of the generic strategies described by Michael E. Porter…

Direct Selling

Direct Selling Concept: Direct selling can be defined as a distribution method of consumption goods through personal…

Distance Selling

Distance Selling Concept: Distance selling can be defined as a sales technique in which the products are presented to the…

Distribution

Distribution Concept: Distribution concept can have different ranges or even meanings, depending on the context in which the…

Distribution Circuit

Distribution Circuit Concept: The expression Distribution Circuit can be defined as broadly, like all course or all of the steps taken by…

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