Market Segmentation Concept Market segmentation consists on an analyses and identification process of groups of clients with homogeneous needs and preferences or with some homogeneity level. Through the segmentation process, the market is divided in groups of clients with similar needs and preferences (the called market segments), allowing that the company better adapts its marketing […]

The expression Marketing Strategy designates a group of marketing goals and plans, policies and actions developed to (…)

Sachet Marketing Concept The expression Sachet Marketing designates a new marketing tendency whose essence lies in supporting the companies to place its products in the market at low prices but in big quantities and without losing the focus on the brand. So, Sachet Marketing addresses preferably to markets with low purchasing power and to clients […]

Service Concept: The term service designates a specific type of good with intangibility characteristics; this is, without…

Skimming Price Concept: The expression Skimming Price designates a marketing strategy in which the product’s price is fixed above…

Social Communication Concept Social Communication can be defined as a knowledge area that studies the human communication and the issues that involve the interaction between different elements in a society. This human communication study involves the information transmission technical analysis, format analysis and the supports with what the information is transmitted and still the analysis […]