Above The Line Concept
Above-The-Line is an accountancy expression that refers to the set of sections of gains and losses that appear over the value of the net result.
This terminology was after spread to the publicity domain to designate the share of the marketing budget to be applied in traditional communication sources (like for example the television, radio, cinema, banners on the Internet and newspapers), by opposition to the investment in other marketing activities (like direct marketing and telemarketing).
The contrary of Above-The-Line is Bellow-The-Line.
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