Sachet Marketing Concept
The expression Sachet Marketing designates a new marketing tendency whose essence lies in supporting the companies to place its products in the market at low prices but in big quantities and without losing the focus on the brand. So, Sachet Marketing addresses preferably to markets with low purchasing power and to clients who wish to consume the product but present financial restrictions for such. To reach these clients the companies offer small loans, sell smaller portions of the product or service and include resale options of a part or the total of the good. Some mobile telecommunication companies, for example, incentive the clients to join the pre-payment system and simultaneously allow the client to sell credits that are unused to third parties.
