Market’s Corner Concept
A Market’s Corner corresponds to a market’s segment built by a reduced number of consumers with homogeneous characteristics and needs and easily identifiable. Due to its small size, the market’s corners are usually neglected by big companies, being, hence, excellent opportunities for the small companies that by this can escape the domain of the big companies and achieve a leading position through a very specific offer and adapted to the characteristics and needs of the consumers that make part of the corner.
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