Market Study Concept
The expression market study (generally consider as synonym of market search) designates a group of actions overlooking the data and information collection and analysis about the market in which the company takes action and/or intends to act. With these market studies companies seek not only to find opportunities and effective and/or potential market threats, but also to collect useful information for the strategy and action policies definition. Market studies can concern numerous variables of the company’s external surroundings including the clients and consumers study (characteristics, preferences, tendencies,…), suppliers (characteristics, negotiating power,…), competitors (characteristics, followed strategies,…), and contextual variables like economical, demographic and social questions.
