Communication Plan Concept
A communication plan is a document that establishes the way which should assume organizational communication. This plan should mandatorily include the following elements:
- Goal: which goal, or goals, that is intended to achieve with communication; this aim should, naturally, be integrated in the mission of the organization, in its global goals and its development strategy;
- Message: which message (and correspondent content) that is intended to pass as a way to achieve the intended goals.
- Recipients: to which stakeholders (employees, clients, suppliers, shareholders/investors, sponsors, media, public in general) is intended to arrive with the message;
- Approach: who should be the message issuer, which should be the communication supports and channels to effectively transmit the message and what should be the moment for its transmission;
- Evaluation: which way will be evaluated the message’s effectiveness and its adequate reception by the stakeholders defined as recipients.
The Communication Plan can still include a budget, which establishes the costs for each action set out on the Communication Plan.
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