Skimming Price Concept: The expression Skimming Price designates a marketing strategy in which the product’s price is fixed above…

Small is Beautiful – Book Summary Small is Beautiful is the original title of the book written in 1973 by Ernst Fritz Shumacher, in which he defended the production in small scale, contradicting the business mentality prevailing at the time and based on the company’s gigantism. Despite quickly becoming a surprisingly bestseller, only 20 years […]

Social and Human Skills Concept Social and human skills represent the capacity to deal with people, uniting them and motivating them to achieve the organizational goals. For that it’s fundamental the team spirit, justice, impartiality and ethic in conflicts’ resolution and assignment of compliments and incentive to the subordinates. According to Robert L. Katz, social […]

Social Communication Concept Social Communication can be defined as a knowledge area that studies the human communication and the issues that involve the interaction between different elements in a society. This human communication study involves the information transmission technical analysis, format analysis and the supports with what the information is transmitted and still the analysis […]

Social Responsibility Concept: According to Hellriegel/Slocum in “Management” there are three social responsibility concepts…

Social-Cultural Context Concept Social-Cultural Context designates a group of contextual variables with influence in the performance and in the activity and reflects society’s values, customs and traditions and influences the exchanges and the work systems. Are examples of Social-Cultural Context variables the following: Lifestyle: The populations’ lifestyle has a great influence in the kind of […]

Society of Organizations Concept: Through the simple observation of the world around us, we easily observe that we live in a society almost totally…

SODA – Strategic Options Development and Analysis: SODA is the acronym for the English expression Strategic Options Development and Analysis and…

Spread Concept: The term Spread designates the difference between the selling and the purchasing prices of a…

Stakeholder Concept The English term Stakeholder designates a person, group or entity with legitimate interests in the actions and performance of an organization and which decisions and attitudes may affect, direct or indirectly, that other organization. Are included in the Stakeholders the employees, managers, owners, suppliers, clients, creditors, State (while tax and regulatory authority), unions […]