Philip Kotler Biography: Born in 1931 in Chicago in the United States, Kotler is an important scholar with a great influence in the marketing area. Between…

Planning Concept: Planning consists on the choice of goals on a medium and long term and on the forethought of the means and ways in…

Political-Legal Context Concept Political-Legal Context designates a group of contextual variables with influence in the performance and in the activity and represents the political situation and legal principles and conditions allocation of powers and provides the legal framework of the society. Are examples of Political-Legal Context variables the following: Political stability: In Portugal there has […]

Positioning Concept: The word positioning is a commonly used term in marketing and that in a generic way designates the way how a…

Price Waterhouse Just-in-Time Model Presentation Just-in-time Model developed by price Waterhouse is a quick analysis tool and not quantitative of a manufacturing unit on a Just-in-time perspective (JIT). This tool can be used to identify productivity improvement opportunities in the manufacturing facilities, to evaluate JIT programs and to communicate JIT concepts to the employees and […]

Product Concept The term product designates a type of specific good with characteristics of tangibility, this is, has physical existence. Resulting from this characteristic is the fact of being a good which can be transported and stored being able, for this, to be consumed in a different place and moment from the one in which […]

Production Concept Production (word etymologically derived from the Latin producere, which means “make appear” is a kind of economic phenomenon that consists in the performance of Men about Nature with the aim to obtain, through a certain productive process, goods (including products and services) necessary for their needs’ satisfaction. Said in another way, production includes […]

Production Management Concept: Production management (or operations management) is one of the traditional management functional…

Productivity Concept: Productivity is an efficiency indicator of an organization or a country used a lot in economical and financial analysis and in…

Products’ Life Cycle Concept: A products’ life cycle is a concept (or model) that describes the evolution of a product or service in the…