Critical Success Factors Concept
Critical Success Factors are the variables that provide more value to the clients and that better differentiate the competitors on a certain activity sector. Form therefore, the elements which determine the higher or lower success of the companies in the market. The identification of the critical success factors becomes this way fundamental in a strategic planning process since these will be which determine the higher or lower level of fulfillment of the established goals.
Whenever a company presents with a strong point a certain critical success factor, it’s said that the company presents a competitive advantage.