Merchandising Concept The term from English origin “Merchandising” designates a set of products and services presentation optimization techniques in the sales point. Merchandising’s development is largely due to the appearance of the free-service concept and to the exponential growth of products available in the market. Even though the merchandising techniques begun to be developed by […]
09-10-2015
Philip Kotler Biography: Born in 1931 in Chicago in the United States, Kotler is an important scholar with a great influence in the marketing area. Between…
01-08-2016
Positioning Concept: The word positioning is a commonly used term in marketing and that in a generic way designates the way how a…
10-05-2016
Products’ Life Cycle Concept: A products’ life cycle is a concept (or model) that describes the evolution of a product or service in the…
01-10-2016
Public Relations Concept: The expression public relations designates an organizational communication activity whose main goal is…
10-05-2016
Sachet Marketing Concept The expression Sachet Marketing designates a new marketing tendency whose essence lies in supporting the companies to place its products in the market at low prices but in big quantities and without losing the focus on the brand. So, Sachet Marketing addresses preferably to markets with low purchasing power and to clients […]
11-08-2016
Service Concept: The term service designates a specific type of good with intangibility characteristics; this is, without…
10-05-2016
Skimming Price Concept: The expression Skimming Price designates a marketing strategy in which the product’s price is fixed above…
10-05-2016
Social Communication Concept Social Communication can be defined as a knowledge area that studies the human communication and the issues that involve the interaction between different elements in a society. This human communication study involves the information transmission technical analysis, format analysis and the supports with what the information is transmitted and still the analysis […]
11-08-2016
Telemarketing Concept: Telemarketing is a form of direct marketing and can be defined as a marketing tool that through…
16-06-2016
