Diversification Concept
Diversification consists on an entrepreneurial strategy with which is intended the production of new products or services and destined to different markets. Opposes thereby to specialization in which the companies put their efforts and products’ factors for certain central skills.
The reasons for adoption of diversification strategies by many companies and enterprise groups lies with the business of high growth potential exploitation opportunities or in business that in some way allow a better performance of the central transaction.
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