SWOT Analysis Concept
SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) whose creation is assigned to Kenneth Andrews and Roland Christensen, two Harvard Business School professors, consists on an evaluation model of the competitive position of an organization in the market. That evaluation of competitive position is made through the resource of a mold of two axis (the internal variables axis and the external variable axis), each one of which compose by two variables: strong points (Strengths) and weak points (Weaknesses) of the organization; Opportunities and Threats of the surroundings.
When building the mold the variables are overlapped, smoothing its analyses and the search for suggestions for the decision making, being an indispensable tool in the shaping of a Business Plan and in definition of Strategies.
Below is made the graphic representation of the mold, with the generic suggestions for each one of the quadrants that compose it.