Management

Competitive Advantage

Competitive Advantage Concept: Competitive Advantage is a concept developed by Michael E. Porter in his bestseller “Competitive Advantage” and…

Contextual Variables

Contextual Variables Concept: In management terms, are considered as contextual variables all elements not controlled by the…

Direct Selling

Direct Selling Concept: Direct selling can be defined as a distribution method of consumption goods through personal…

Distance Selling

Distance Selling Concept: Distance selling can be defined as a sales technique in which the products are presented to the…

V-Matrix

V-Matrix Concept: V-Matrix, developed by Patrick McNamme, from University of Ulster, is used to evaluate the company’s strategies success…

Value Chain

Value Chain Concept Value chain is a model developed by Michael E. porter and that represents a group of activities developed by a company and go from investigation and development to after-sales service. This model forms an essential instrument to analyze competitive advantages of the company and to help find ways to intensify those competitive […]

Value Engineering

The expression Value Engineering designates a systematic process of product analysis, service or project, centered on a (…)

Variable Costs

Variable Costs Concept: Variable costs are the costs of an entity that vary directly with its activity volume. For example, costs…

Vertical Integration

Vertical Integration Concept: Vertical integration refers to the control level that a certain company has over its production factors…

Viability Analyses

Viability Analyses Concept Viability Analyses consists in a technical study of financial nature that seeks to determinate the possibilities of economical and financial success of a certain project, being an investment project, the release of a new product, the entry on a new market or an organizational restructuring project. Through this study are made predictions […]

Viral Marketing

Viral Marketing Concept: Viral Marketing (or viral publicity) corresponds to a marketing technique that explores technologies…

Vroom and Yetton Decisional Model

Vroom and Yetton Decisional Model Concept: Vroom and Yetton decisional model was created with the intent to help decide when and in…

Vroom Expectations Theory

Vroom Expectations Theory Presentation: Developed by the psychologist Victor Vroom, Vroom Expectations Theory is one of the many…

 

 

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