Management

Balanced Scorecard

Balanced Scorecard (briefly BSC) is a measurement and evaluation methodology of the strategic alternatives, developed by the northern (…)

BCG Bold

BCG Bold Concept: BCG Mold (from Boston Consulting Group) is another model, used mainly for the planning of businesses portfolios…

Benchmarking

Benchmarking Concept The term benchmarking originates from the English term benchmark, which refers to the level quotes used in topographical measurements and was introduced in business language by the company Xerox, that defined it as “the continuous process of measuring and comparing our products, services and practices with the strongest competitors or with the companies […]

Bibeault Model

Bibeault Model Concept: Bibeault Model is a model developed by Donald Bibeault and that seeks to help the managers identify…

Bonoma Implementation Model

Bonoma Implementation Model Concept: Bonoma Implementation Model, developed by Thomas Bonoma, professor at Harvard Business School…

Brainstorming

Brainstorming Concept: Brainstorming is a method of collective generation of new ideas through the contribution and participation of several individuals in…

Branding

Branding Concept The literal meaning of Branding is the allocation of a brand to a product or service. However, the true meaning of the term Branding goes way beyond and means to perform the differentiation of a product or service and help define a certain positioning through the allocation of a brand and/or an identifying […]

Break-Even Point

Break-Even Point Concept: The Break-Even point represents the amount of goods and services that a company has to sell so that the total…

Bureaucracy Theory

Bureaucracy Theory: The term Bureaucracy was used, for the first time, by Max Weber to describe a culture and structure of company firmly…

Business Ethics

Business Ethics Concept: Even though it’s not identical, business ethics concept (or management ethics) emerges strictly related with the organizations…

Business Intelligence

Business Intelligence Concept: The English expression Business Intelligence refers to the process of collection, organization, analysis, share and…

Buy In / Buy Out

Buy In / Buy Out Concept: The expression Buy In / Buy Out designates a type of management that was very popular in the decade of…

Chester I. Barnard

Life and work of Chester I. Barnard: Chester I. Barnard was president of a big north American telephones’ company, and author of the recognized work…

 

 

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